Peter J. Watkinson

Messaging

In Climate Change on February 22, 2010 at 2:05 pm

My dear friend from Munich sent me this cartoon and I thought it was an ideal centerpiece for not only the difficulty of conveying the climate change threat, but also the solution to it. I addressed this issue in my post “Economic Prosperity” and outlined alternatives to climate change messaging in my post “Oil’s Twilight” last week.

Opponents to the overwhelming and increasingly clear scientific evidence regarding climate change have “confused” the public according to professor Timothy Weiskel in my Global Climate Change class. This video ad campaign by the Competitive Enterprise Institute during the 2006 election cycle in midwestern states is one such example.

It is important to highlight the jobs that will be created by rebuilding an energy efficient America and developing clean energy businesses based on our global leadership in research and development. Secondly, it is becoming both an economic and security necessity that the U.S. becomes more energy independent shifting from purchasing oil overseas to using clean energy at home. Finally, point out that the rate of increases in both CO2 and temperature today are both unprecedented and dangerous.

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